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Chris_OVO
Community Manager
Community Manager
January 28, 2025
News

Power Move - new challenge information and changes to Power Move

  • January 28, 2025
  • 238 replies
  • 7839 views
Power Move - New challenge information and changes to Power Move

Updated on 14/07/26 by Abby_OVO

 

Hi everyone,

 

In 2024, OVO customers saved over £1.6 million by shifting their energy and making greener choices with Power Move.

 

Ahead of the challenge starting 1 February 2025, we introduced a few changes.

 

 

Power Move prize draw

 

Whilst Power Move will always be about helping you save money on your energy bills and reducing demand on the energy grid, the way it works has changed.

 

Each month, if you use 15% or less of your total electricity during peak times you’ll now earn entries into a monthly prize draw. The number of entries depends on how much electricity you use during peak times. The lower your home’s peak time energy use, the more entries you’ll earn.

 

 

How we calculate your number of entries

 

If you have a peak time electricity usage of 15% or less at the end of the month, you’ll earn entries for the prize draw. 

 

The amount of entries earned will correspond with your end-of-month peak time electricity use percentage as follows:

 

  • 0 to 1% = 15 entries
  • 1.01 to 2% = 14 entries
  • 2.01 to 3% = 13 entries
  • 3.01 to 4% = 12 entries
  • 4.01 to 5% = 11 entries
  • 5.01 to 6% = 10 entries
  • 6.01 to 7% = 9 entries
  • 7.01 to 8% = 8 entries
  • 8.01 to 9% = 7 entries
  • 9.01 to 10% = 6 entries
  • 10.01 to 11% = 5 entries
  • 11.01 to 12% = 4 entries
  • 12.01 to 13% = 3 entries
  • 13.01 to 14% = 2 entries
  • 14.01% to 15% = 1 entry
  • 15.01% or above = 0 entries

 

After each month ends, the number of entries you’ve earned will be automatically entered into a prize draw, along with all the entries of other customers who’ve earned entries in that month.

 

 

The prizes

 

A minimum of 5 customers each month will win up to a year’s worth of free energy*, with a range of other bill credit prizes also available to win. There’ll be a minimum of 10,000 prizes available every month.

 

You can see what prizes are being offered in the Power Move section of your OVO app and on ovoenergy.com/power-move at the beginning of each new month. 

 

If you’re a winner you’ll be notified in the Power Move section of the app. Customers can win one prize per month.


 

Changes to peak times

 

We've heard your feedback that it can feel difficult to shift your home’s energy use during the current window of 4-7pm. From 1 February 2025, peak times changed to 5pm-7pm, Monday - Friday

 

Weekend usage is still counted as off-peak.

 

 

Updates via the OVO app

 

You'll be able to see your progress through the app. When the new challenge is live, sign in to your account and select 'Power Move' on the home screen.

 

Here, you’ll have a progress dashboard to track how you’re getting on, and see if you’ve won a prize at the end of the month.

 

For more information, visit ovoenergy.com/power-move, our Power Move FAQs and Power Move terms and conditions.

 

*A year’s free energy is set at a maximum bill credit of £2,000. A year’s free energy is calculated in line with Ofgem’s average Energy Price Cap for January-March 2025 for customers paying by Direct Debit, which is worked out based on a 2-3 bedroom house, with 2 to 3 occupants using the average domestic usage in electricity per year. Credit may not equal one year’s free energy if you are a higher than average user or if the price cap were to increase beyond current forecasts. We’ll pay it as energy bill credit in 12 monthly instalments. For example, if you win a year's free energy in January, the credit would be applied to your bill in February and each following month up to the last payment in January the following year.

238 replies

Blastoise186
Super User
Super User
January 29, 2025

@huevo to appeal content removal, please email forum@ovoenergy.com .

I can’t help you with that - I don’t have ModPowers.

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Rank 4
January 29, 2025

Power move is about reducing peak demand true. There is a financial reason also 

Peak demand drive the price per MwH higher  

The electricity market which OVO purchases MwH prices are set every 30 minutes. Here is a brief example

date 28/01

Time      Settlement Period   Price/MwH

16:00               33                       £83.75

16:30               34                       £130

17:00               35                     £106.75

17:30               36                      £117.19

18:00               37                       £130

18:30               38                      £130

19:00               39                       £139

….

23:30              48                        £30   

Source Elexon

 

Reducing peak demand does reduce the risk of power outages but also reduce the cost to suppliers.          

Exactly. Some people are saying that OVO don’t make any money by getting us to shift power, and that’s rubbish. OVO have to buy the power on the market, in order to sell it to us. They buy some of it months or weeks ahead, some days ahead, some hours ahead, and some has to be resolved after the actual demands have occurred. This is all through the “balancing mechanism”.
So OVO has to pay much more for electricity that we use at peak times on a weekday. Hence, if OVO convinces us all to shift power out of that time period into other time periods, OVO spends a lot less on buying that energy.

The £10, £12, £15 payments for the “old” power move scheme were a way of passing some of that cost saving on to us. To be honest, the payment should have been probably more than £15 for some users, and based on a much more transparent and fair system based on “Time Of Use” and actually how much you used, not just the proportion of energy used within a set window.

In the “new” power move system, my reward would be, on average, between 2p and 9p a month (I did the calculations which are at the bottom of page 1 of this thread). Meanwhile OVO would be saving a LOT of money by me shifting power. I’m not prepared to allow OVO to make tremendous reductions in their costs, when they’re only prepared to pass on 2-9p a month of those costs savings to me.

Other suppliers are offering substantial discounts for “Time Of Use” now, like ½ price electricity at weekends. Might be time to switch supplier!

Blastoise186
Super User
Super User
January 29, 2025

Time of Use is cool… Until it isn’t when you get stung. It’s not always the right choice because if it hits the Max Limiter Cap, you can end up paying FAR more than you would otherwise.

It is worth remembering also, that the cost of buying the energy from the grid isn’t the only thing OVO has to pay for… Sure, this Forum isn’t cheap to run but the cost savings massively outweigh the money spent on it and creates a massive use case that more than convinces the bosses to let it stay active. I’m not sure I am allowed to share the numbers but the amount of cost saving that comes from having the Forum is a very, very big figure. Unlike the Forum however, Power Move doesn’t have that privilege and the team behind it has to work a LOT harder to justify spending any money at all on it.

But then you’ve got all the other stuff...

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Blastoise186
Super User
Super User
January 29, 2025

@GrumpyTrucker it appears that I may have missed one of your comments. I had a warning from a tool I use that indicated as such so my apologies for that.

As I mentioned earlier, Power Move is fully self-funded by OVO and there’s no upstream pot they can pull from to replenish or reimburse OVO for whatever rewards they dish out - it comes directly from OVO’s own bank accounts. I think Power Move Flex might be getting some kind of reimbursement as part of the upstream CrowdFlex Trial but I don’t know for sure (don’t rely on that being the case either!). But regular Power Move definitely is self-funded by OVO.

The new times make it easier, not harder, and merely chop one hour off of the “Peak” definition but otherwise still fall within the same times as before. I also stand by my view (as do other Forum Volunteers!) that the behaviour you describe is precisely why Power Move exists in the first place. If we don’t change voluntarily, then change may become mandatory. I’d rather not see mandatory load shedding…

In the interests of transparency, there are multiple OVO Staff monitoring this thread and some of them are talking to me behind the scenes. I can’t reveal what those messages are because they’re not for publication but do know that every comment is being read and actionable feedback is being sent to the right teams should it come up.

I also have direct access to the Power Move team. I talk to them a lot so if I spot useful stuff being discussed here, you can be sure they’ll see it too.

Securing energy by zapping security bugs... For that is The Blastoise Way! Remember, I'm just like you - AI Powered Evil Geniuses aren't Staff!
Blastoise186
Super User
Super User
January 29, 2025

Apologies for the triple comment. I might think about asking a Forum Moderator to help me merge these later, but for now I’ll let them run standalone. If you see two of them disappear - that’s probably why!

I will also mention that the idea of Power Move never has been about having OVO save money. If it was, then they’ve absolutely failed at that goal. As a “Loss Leader” type thing, it’ll never make money by itself and can only act as a way to attract customers into buying other products that do make a profit. Hence why supermarkets sell milk so cheap - they deliberately make a loss on it to get you into the store and make up the losses on everything else.

If you think about the new system as being “monthly rewards” you’re inevitably going to get wonky maths. Your chances of winning are much higher than the National Lottery and at least ya don’t have to pay to enter so you lose nothing if you don’t win!

On the other hand, you might win £100 on the National Lottery one day… But hang on a sec, you spent £101 on Lottery Tickets and that was your first win so your actual prize is -£1 and you’re still out of pocket…

The Power Move team did want me to mention however, that while the app will let you know whether you won anything from a prize draw, you will still automatically receive any prizes even if you forget to check in. This includes the years free energy one - if you win, it’s automatically delivered with no action required on your part.

Securing energy by zapping security bugs... For that is The Blastoise Way! Remember, I'm just like you - AI Powered Evil Geniuses aren't Staff!
Newcomer
January 29, 2025

Bad idea. Much prefer real account credits rather than fantasy “prizes”.  Disappointed in Ovo.

Rank 2
January 29, 2025

People don’t want a lottery, that’s the main message. People are not interested in playing games. They want to collaborate in achieving an actual goal. An abstract idea doesn’t work for that. 

Also, it’s all sounds like it’s hard for OVO to carry on, so let’s understand and support them. From the information I can find online, OVO’s revenues are growing. In other words, they do a successful business. Also, this year it’s not the only of the Big Six energy suppliers who doesn’t participate in DFS. Do the other ones makes the same changes? It’s if we want to compare, but I would focus on this company as we are this company’s customers. 

One more thing. DFS was introduced when we had an energy crisis. On that time the possibility of blackouts was hight. It’s not like that these days. 

Firedog
Super User
Super User
January 29, 2025

...this year [OVO is] not the only of the Big Six energy suppliers who doesn’t participate in DFS. DFS was introduced when we had an energy crisis. On that time the possibility of blackouts was hight. It’s not like that these days. 
 

OVO’s Power Move Flex is very active, part of the CrowdFlex trial under NESO’s DFS. 

If you look at my reply to ​@GrumpyTrucker yesterday, you’ll see a NESO warning from a couple of weeks ago about a predicted excess of demand over supply starting at 16:30 that day. It’s certainly still ‘like that these days’.

Noel | I have no official status; I'm just a volunteer who comes here to help other customers. My gear: Aclara SGM 1416-B Electricity-only E7 meter; Chameleon IHD3-PPMID-AAA | It may look as if I know what I’m talking about, but don’t let that fool you. |
Newcomer
January 29, 2025

People don’t want a lottery, that’s the main message. People are not interested in playing games. They want to collaborate in achieving an actual goal. An abstract idea doesn’t work for that. 

Also, it’s all sounds like it’s hard for OVO to carry on, so let’s understand and support them. From the information I can find online, OVO’s revenues are growing. In other words, they do a successful business. Also, this year it’s not the only of the Big Six energy suppliers who doesn’t participate in DFS. Do the other ones makes the same changes? It’s if we want to compare, but I would focus on this company as we are this company’s customers. 

One more thing. DFS was introduced when we had an energy crisis. On that time the possibility of blackouts was hight. It’s not like that these days. 

The 8th  January  it came real close to load shedding. Between 15:00 and 18:30 reflected by the high price charged per MwH

Time      Settlement Period   Price/MwH

15:00               33                    £2900  <------

18:30              38                     £2900  <------

by 22:30 price  per MwH dropped to £130 MwH

 

IMHO the previous Power Move was not a loss leader. But good economics to move demand to a period of low price per MwH.

Keep in mind the price charged to consumer does not, to a great extent vary hour by hour. There is one supplier who does. I believe for a short preiod of time they capped their rate at £1 per KwH. I personally go for fixed price KwH for 2 years.

If and quite rightly demand can be moved outwith the peak to lower price per MwH. That is no bad thing

Newcomer
January 29, 2025

...this year [OVO is] not the only of the Big Six energy suppliers who doesn’t participate in DFS. DFS was introduced when we had an energy crisis. On that time the possibility of blackouts was hight. It’s not like that these days. 
 

OVO’s Power Move Flex is very active, part of the CrowdFlex trial under NESO’s DFS. 

If you look at my reply to ​@GrumpyTrucker yesterday, you’ll see a NESO warning from a couple of weeks ago about a predicted excess of demand over supply starting at 16:30 that day. It’s certainly still ‘like that these days’.

I made a comment regarding the period you mention noting how high the cost per MwH reached. I received a message it was be reviewed before being published.

Source Elexon