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Chris_OVO
Community Manager
Community Manager
January 28, 2025
News

Power Move - new challenge information and changes to Power Move

  • January 28, 2025
  • 238 replies
  • 7839 views
Power Move - New challenge information and changes to Power Move

Updated on 14/07/26 by Abby_OVO

 

Hi everyone,

 

In 2024, OVO customers saved over £1.6 million by shifting their energy and making greener choices with Power Move.

 

Ahead of the challenge starting 1 February 2025, we introduced a few changes.

 

 

Power Move prize draw

 

Whilst Power Move will always be about helping you save money on your energy bills and reducing demand on the energy grid, the way it works has changed.

 

Each month, if you use 15% or less of your total electricity during peak times you’ll now earn entries into a monthly prize draw. The number of entries depends on how much electricity you use during peak times. The lower your home’s peak time energy use, the more entries you’ll earn.

 

 

How we calculate your number of entries

 

If you have a peak time electricity usage of 15% or less at the end of the month, you’ll earn entries for the prize draw. 

 

The amount of entries earned will correspond with your end-of-month peak time electricity use percentage as follows:

 

  • 0 to 1% = 15 entries
  • 1.01 to 2% = 14 entries
  • 2.01 to 3% = 13 entries
  • 3.01 to 4% = 12 entries
  • 4.01 to 5% = 11 entries
  • 5.01 to 6% = 10 entries
  • 6.01 to 7% = 9 entries
  • 7.01 to 8% = 8 entries
  • 8.01 to 9% = 7 entries
  • 9.01 to 10% = 6 entries
  • 10.01 to 11% = 5 entries
  • 11.01 to 12% = 4 entries
  • 12.01 to 13% = 3 entries
  • 13.01 to 14% = 2 entries
  • 14.01% to 15% = 1 entry
  • 15.01% or above = 0 entries

 

After each month ends, the number of entries you’ve earned will be automatically entered into a prize draw, along with all the entries of other customers who’ve earned entries in that month.

 

 

The prizes

 

A minimum of 5 customers each month will win up to a year’s worth of free energy*, with a range of other bill credit prizes also available to win. There’ll be a minimum of 10,000 prizes available every month.

 

You can see what prizes are being offered in the Power Move section of your OVO app and on ovoenergy.com/power-move at the beginning of each new month. 

 

If you’re a winner you’ll be notified in the Power Move section of the app. Customers can win one prize per month.


 

Changes to peak times

 

We've heard your feedback that it can feel difficult to shift your home’s energy use during the current window of 4-7pm. From 1 February 2025, peak times changed to 5pm-7pm, Monday - Friday

 

Weekend usage is still counted as off-peak.

 

 

Updates via the OVO app

 

You'll be able to see your progress through the app. When the new challenge is live, sign in to your account and select 'Power Move' on the home screen.

 

Here, you’ll have a progress dashboard to track how you’re getting on, and see if you’ve won a prize at the end of the month.

 

For more information, visit ovoenergy.com/power-move, our Power Move FAQs and Power Move terms and conditions.

 

*A year’s free energy is set at a maximum bill credit of £2,000. A year’s free energy is calculated in line with Ofgem’s average Energy Price Cap for January-March 2025 for customers paying by Direct Debit, which is worked out based on a 2-3 bedroom house, with 2 to 3 occupants using the average domestic usage in electricity per year. Credit may not equal one year’s free energy if you are a higher than average user or if the price cap were to increase beyond current forecasts. We’ll pay it as energy bill credit in 12 monthly instalments. For example, if you win a year's free energy in January, the credit would be applied to your bill in February and each following month up to the last payment in January the following year.

238 replies

Blastoise186
Super User
Super User
February 3, 2025

I think the £10 reward will also be available one final time in April and May too if memory serves. If you trigger it for those two months, it should come through but after that it’ll be turned off.

Securing energy by zapping security bugs... For that is The Blastoise Way! Remember, I'm just like you - AI Powered Evil Geniuses aren't Staff!
Nukecad
Super User
Super User
February 3, 2025

Just as an excercise and indication I went back through my PM spreadsheets and recalculated for the last few months with the peak hours as being 5-7.

That brought the percentages for those months down from between 5.5%-6.5% to between 3.5% and 4%.

Fair enough I haven't really been trying that hard recently, boiling the odd kettle and even cooking the odd fish and chips during peak, so a bit more care will be needed if I'm to bring that down below 2%.
I should/may be able to do it, but for a light user like myself there isn't a lot of non-background peak use left to move now.

I said, Hey - Watts going on.
Rank 4
February 3, 2025

Another thing I haven’t seen anyone mention, is that the £2000 top prize, is actually maximum £2000. So if you’re a low user, the way I’m reading it, it will be significantly less, depending on your actual annual usage. I might be wrong, the information given on this point doesn’t make it absolutely clear in my opinion. 

Nukecad
Super User
Super User
February 3, 2025

Another thing I haven’t seen anyone mention, is that the £2000 top prize, is actually maximum £2000. So if you’re a low user, the way I’m reading it, it will be significantly less, depending on your actual annual usage. I might be wrong, the information given on this point doesn’t make it absolutely clear in my opinion. 

Yes the information is a bit vague about if you use less than £2k isn’t it?

I’d expect that it will be a straight £2k, paid as a monthly credit - if only because that’s much easier to do - but I’ll ask the Power Move team if they can clairfy that point.

I said, Hey - Watts going on.
Nukecad
Super User
Super User
February 3, 2025

@ima and others interested.

The PM team have confirmed that the prize is a flat total of £2,000 credit against your usage.

Whether you actually use more or less than £2k in a year it makes no difference - the prize is £2k credit however long that £2k lasts you.

(It just sounds better saying “1-year Free”).

They do agree that it could be clearer in the T&Cs.

 

I said, Hey - Watts going on.
Rank 4
February 3, 2025

@ima and others interested.

The PM team have confirmed that the prize is a flat total of £2,000 credit against your usage.

Whether you actually use more or less than £2k in a year it makes no difference - the prize is £2k credit however long that £2k lasts you.

(It just sounds better saying “1-year Free”).

They do agree that it could be clearer in the T&Cs.

 

Many thanks for the clarification!

Blastoise186
Super User
Super User
February 3, 2025

It also looks like the prizes could change over time. They could remain as cash, they could be free stuff… Who knows… Could be anything really. I’m certainly curious as to what might come later.

Securing energy by zapping security bugs... For that is The Blastoise Way! Remember, I'm just like you - AI Powered Evil Geniuses aren't Staff!
Newcomer
February 3, 2025

Short answer is that I’m out. Not leaving, but just not making an effort by waiting next to the oven until 7pm before cooking. When it was the £12/£15 a month as a guaranteed return I could see real results. 

Its now a gamble and I’m not an statistician, but my maths has been along the lines of:

 

£1.6m paid out in 2024

Max payment of £144, my payment of £84 ( I didn’t get any on the 6-9pm period as I can’t get home before 6 to cook). 

£1.6m/ £144 or £84 = 11,111 to 19,048 entries/ players / participants in 2024 (I know there will be people who earned less than me)

 

I am not sure whether the £1.6m paid out for Power move is verified but if we assume this to be true for now and we look at the profit stats for OVO (quick google search using AI see below). Ovo has been consistently making a decent profit over the years apart from 2022 when prices exploded. I imagine a lot of people were on fixed tarriffs then that caused many smaller suppliers to go under and hence the loss in 2022 for OVO as well. I also imagine that is why our standing charges have quadrupled to make up for these past losses. Because of course OFGEM don’t actually show us what exactly makes up the price cap they set.

 

Whilst the profit number isn’t yet available for 2024, If we take £1.6m paid out for PM from 2023 profit of £817m this is just under 0.2% of the profit made. Not really a hardship for the small number of billionaires / corporates that own the company.

 

I always considered Power Move as both a way of reducing stress on the grid in turn helping the environment + Rewarding Ovo customers for being with them, by sharing a tiny amount of their profit. (Not a get rich quick scheme!)

Many of us are struggling with paying bills these days and we don’t all qualify as vulnerable. This small token of money just helps each month.

 

As I said before I am a conscientious low energy user and my combined gas/electric monthly bills are between £35 in summer and £70 in winter. I will continue to use my heavy appliances outside the peak times for environmental reasons but will be shopping around when my fixed tarriff ends.

 

AI Overview

OVO Energy is a UK-based energy supplier that provides electricity and gas to its customers. It became one of the Big Six energy suppliers in the UK in 2020. 

OVO Energy's annual profit has increased over the years, with a profit of £817 million in 2023. This compares to a loss of £1.2 billion in 2022. 

  • In 2013, OVO Energy's gross profit was £18.5 million. 

  • In 2017, OVO Energy's gross profit was around £125 million. 

  • In 2022, OVO Energy generated over £5 billion in revenue. 

  • In 2023, OVO Energy posted a profit of £817 million. 

Blastoise186
Super User
Super User
February 3, 2025

Just worth remembering that Revenue != Profit and Gross Profit != Net Profit. It’s ultimately only the Net Profit that counts if you want to calculate how much a company actually made after it paid the taxman and all the other bills off.

It appears that the tool you used may have hallucinated (suggesting an older ChatGPT model) and served up incorrect information. That’s all I wish to mention here.

Don’t wanna dig too deep into this, but fixed rate tariffs are arguably slightly more profitable because the supplier can lock in the upstream rates for the entire contract period too, which makes their own costs more predictable. IIRC the SoLR stuff from 2021/22 will drop off of Standing Charges sooner or later if it hasn’t already.

Power Move rewards have always been intended more as an incentive to take part than anything else. Ultimately, it does seem as if many folks won’t be motivated to take part in basically anything that challenges them unless the possibility of winning/earning money is involved - it’s well researched stuff and is arguably the sole reason for the monetary rewards existing in the first place. Gamification is a powerful tool when used in the right way, you’d be surprised just how powerful it is.

FWIW tons of folks went mad when the National Lottery increased the balls in the lottery draw machines from 49 → 59 because it massively reduced the chances of winning. Still, chucking the extra 10 balls into their fancy washing machines doesn’t stop millions of people playing it every week!

This comment was edited because I typo’d !+ rather than the intended != which has been fixed.

Securing energy by zapping security bugs... For that is The Blastoise Way! Remember, I'm just like you - AI Powered Evil Geniuses aren't Staff!
Newcomer
February 3, 2025

Note:  it is gross profit NOT gross revenue.

I am well aware of the difference between gross and net profit. Gross profit is after all operating costs, and net profit after tax.

Reduing the gross profit down to (oh no) just £815.4m after making payments for power move, is NOT going to force OVO into a loss situation. It just slightly reduces the Corporation Tax bill to HMRC!

Better back in the working people’s pockets than give to the government who manage to waste it.

And at the same time encouraging more people to participate in PM helping the environmental AND feel happier to be with OVO.

I know you are a volunteer but it feels like you are working for the marketing department of OVO.