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Unexpected price rise in renewal of fixed rate loyalty tariff

  • June 24, 2025
  • 8 replies
  • 538 views

Whilst submitting my monthly meter reading on 11 June 2025, I read an offer from OVO to renew my current 1 year fixed rate loyalty contract that is due to end on 30 June 2025. I did not submit any renewal request at that time, because the offer was 2.2% more than I am currently paying. However on revisiting my account on 22 and 23 June, I found that the offer had been withdrawn and replaced with a higher cost offer, 4.4% above the previous offer. i.e. approx 6.7% higher than I am currently paying! This increase was totally unexpected and I submitted a formal complaint to OVO on 24 June 2025 entitled “Unexpected price increase with no forewarning”. Their initial response has been unsatisfactory, citing changing market conditions and revised pricing from 17 June 2025. I have suggested that increasing their fixed rate loyalty renewal price within 30 days of the current contract ending, without giving any warning of the impending price rise is sharp practice. Has any one else on the OVO Community Forum experienced a similar situation?


 

Best answer by Ben_OVO

Updated on the 01/09/25 by Emmanuelle_OVO:

Morning ​@Cloudliner79,

 

I hope you’re well, and a warm welcome to the OVO Forum 😁. I’m sorry to hear of what’s happened here, and I hope I might be able to help.

 

I’ve worked for OVO for a good few years now and, when I saw your post, it reminded me about an old policy we’ve had called the ‘Price Promise’. I’ve double checked this morning and can confirm the Price Promise is still running. The Price Promise basically means that, if you find a cheaper tariff before your new tariff begins, we’ll allow you to move onto it.

 

I’m hoping that you might have contacted Complaints before the end of your old plan? If so, you’ll be able to get back in touch with them to say that, when they spoke to you, they should have allowed you to switch to the cheaper plan under the Price Promise. 

 

Cheers,

 

Ben

8 replies

Blastoise186
Plan Zero Hero
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  • Plan Zero Hero
  • June 24, 2025

I’m not sure this complaint is valid tbh.

The offer is only good on the day you first see it and they do change every so often. If you don’t accept it then and the offer changes, you can’t get the old one back.


Firedog
Plan Zero Hero
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  • Plan Zero Hero
  • June 25, 2025

I have suggested that increasing their fixed rate loyalty renewal price within 30 days of the current contract ending, without giving any warning of the impending price rise is sharp practice. 
  

Sadly, that’s just the way it is. The prices for fixed-rate tariffs change frequently, so you can never assume that an offer you see today will still be available tomorrow. Opting for a fixed-rate plan is always a gamble both for the customer and for the supplier, because it’s difficult to make predictions, especially about the future.

I doubt that you would complain if you had taken advantage of the offer on 11 June and noticed a couple of weeks later the increase in price that you had avoided.

Just for illustration, this little table shows the eight price changes in OVO’s (now extinct) Extended Fixed tariff during February alone:
  

  

I’m still quite chuffed that I grabbed the 27/02 offer on 3 March. 


Nukecad
Plan Zero Hero
  • Plan Zero Hero
  • June 25, 2025

…... I have suggested that increasing their fixed rate loyalty renewal price within 30 days of the current contract ending …..

Consider that whilst you may be coming to the end of your current fix by far the majority of customers who are considering fixing aren't in that situation.

So in fact what you are asking for is to be given special treatment, different from other customers.

PS. My current fixed loyalty ends at the end of August, so I also was looking at the previous fix, (which was £36 a year cheaper than my current), but it changed before I could ‘hop’ over so I also missed it. I'm not too bothered as it may well change again and come down again before September.


Nukecad
Plan Zero Hero
  • Plan Zero Hero
  • July 2, 2025

 

PS. My current fixed loyalty ends at the end of August, so I also was looking at the previous fix, (which was £36 a year cheaper than my current), but it changed before I could ‘hop’ over so I also missed it. I'm not too bothered as it may well change again and come down again before September.

 

Just to note that as I though the Fixed tariffs in general have come down again on the 25th/26th June.

(The currently available 1-Year Fixed Loyalty 25-06-2025 is again now £35.50 a year cheaper than mine which ends soon).

@Cloudliner79 hopefully you kept your nerve and didn’t renew between the 17th and the 25th so got the lower rate when you did renew.
If you did take the higher 17-06 rate then talk to support about switching it to the 25-06 rate.
(You may still be, probably are,  within the 14 day cancellation period anyway).


stead
Carbon Cutter*****
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  • Carbon Cutter*****
  • July 2, 2025

Whilst its frustrating I don’t think its unfair.

I was hoping the standing rate would be lower than the capped and just debating renewing with ovo myself


Ben_OVO
Community Manager
  • Community Manager
  • Answer
  • July 3, 2025

Updated on the 01/09/25 by Emmanuelle_OVO:

Morning ​@Cloudliner79,

 

I hope you’re well, and a warm welcome to the OVO Forum 😁. I’m sorry to hear of what’s happened here, and I hope I might be able to help.

 

I’ve worked for OVO for a good few years now and, when I saw your post, it reminded me about an old policy we’ve had called the ‘Price Promise’. I’ve double checked this morning and can confirm the Price Promise is still running. The Price Promise basically means that, if you find a cheaper tariff before your new tariff begins, we’ll allow you to move onto it.

 

I’m hoping that you might have contacted Complaints before the end of your old plan? If so, you’ll be able to get back in touch with them to say that, when they spoke to you, they should have allowed you to switch to the cheaper plan under the Price Promise. 

 

Cheers,

 

Ben


  • Author
  • New Member***
  • July 9, 2025

Thank you Ben_OVO, I did indeed manage to negotiate and ‘lock in’ the original deal before my current contract expired, by direct negotiation with the OVO accounting system/computer after midnight, following the unsatisfactory answer received from OVO customer service staff and unhelpful comments and lack of support from OVO Community Forum members. I later discovered Clauses 9.2 and 9.3 in the OVO general Terms and Conditions, dated 11 March 2024, which specifically state that customers shall not be unreasonably disadvantaged by contract changes, including price increases. It seems a great pity that the OVO customer service staff and many OVO community forum members are not aware of this clause….! ? !

 

.  


Blastoise186
Plan Zero Hero
Forum|alt.badge.img+1
  • Plan Zero Hero
  • July 9, 2025

Actually, all the Forum Volunteers do know about that one - it’s been discussed before.

Clause 9.2 and 9.3 only work for the already active contract. They are not hacks to force OVO to honour quotes you didn’t accept when they were first offered to you. In that situation, OVO is entitled to revoke the quote and replace it with whatever they want penalty free because you didn’t agree to the quoted rates, thus didn’t enter a (renewed) contract for those rates. The basis for being able to do so is that you must explicitly consent to a Fixed Rate Contract before it can be activated, so you have control over whether to accept the offer or not.

It doesn’t matter that the quote was given to you during the renewal window or mid-contract - accepting would have started a NEW contract with those rates. Rejecting or ignoring it means nothing happens and you lose the offer if it later changes.

The same rule applies to the Price Promise policy - you cannot invoke it in cases where you didn’t accept a quote before the offer expired and then accepted a new quote with higher rates. You have to lock in before the quote expires to get that trigger.

You got lucky this time, but please do not rely on this again - no promises can be made.